Rivian
My team partnered with Rivian to unveil the R2, an all-electric vehicle that equips anyone for whatever they call adventure.
Output
R2 launch day video
Insight
For the curious, adventure needs to be accessible and achievable.
Expressions of adventure, especially in the automobile space, have traditionally been narrow and exclusionary, inhibiting the opportunity for more people to connect with their adventurous spirit.
Idea
Adventure. Every day.
Adventure isn’t something to seek. Life itself is the adventure. It’s this spirit that inspired the unveil film for the R2. A cinematic ode to the human experiences the vehicles enable, created in collaboration with Director, Jason Harper.
Impact
The redefinition of adventure.
The work contributed to exceeding all KPIs in the first two days of the launch campaign. On the day of the event in which the videos premiered, Rivian’s stock rose by 13% and the brand garnered millions of impressions in the press. This all came at a pivotal moment for Rivian, as the EV competition continues to rise.
500k+
livestream viewers
80k+
reservations
13%+
in stock price
