Sun Day Red
My team partnered with Sun Day Red to unveil the Pioneer Cypress, the brand’s first golf shoe.
The Pioneer Cypress is fueled by the unique mindset only someone with 40,000,000 steps, 15 Majors and 82 career wins can bring:
Tiger Woods.
Insight
The Pioneer Cypress is the ultimate embodiment of meticulous and practiced expertise, built up over decades, and millions of steps, on the course.
Idea
Step into the mind of Tiger Woods.
Sun Day Red isn’t just another golf brand, it’s the singular expression of its visionary figurehead.
With one of the most illustrious golfing careers of all time, Tiger has decades of insights into exactly how his footwear should perform at the highest level.
Sun Day Red’s new footwear architecture is shaped by breakthrough ideas such as ground force reaction, which come only from a hyperfocus on achieving excellence.
Result
40 Million Steps.
The Pioneer Cypress is a product of relentless progression— the sharpening of skills, testing, refining and seeing the whole field.